Information and the Pursuit of Entrepreneurial Opportunities
Kevin Rhoads

Information is a critical resource in entrepreneurship and the discovery of new opportunities, venture development and growth. Information research typically assumes that the more information gathered and processed the better and that elements of information, the contextual backdrop associated with information gathering, and factors influencing the search for information are important. This paper questions the applicability of traditional assumptions of information search for the entrepreneur context and presents a model of the behaviors associated with the search for information within the entrepreneurial process.

Full Text: PDF     DOI: 10.15640/smq.v4n3a3