Natural Disaster Preparedness: Incentivizing Public and Private Sector Collaboration
James L. Morrison

Based upon an survey of those in mid-management positions inorganizations within the manufacturing sector, there is the perception that the CEO maybe disconnected in theplanning and implementing of practices to survive a natural disaster. Two issues that became apparent as a result of the study were the need for mobilizing public-private collaboration and for generating a new work culture that engages employees in the planning processat all levels of management. As a result, two new initiatives for enhancing leadership effectiveness in natural disaster pre-event planning are proposed.

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